I'm Michelle, a brand designer for small businesses and startups.
I help you figure out how your business should look, sound, and show up, so you attract the right customers and feel confident putting yourself out there.
Most small businesses don’t have a branding problem. They have a clarity problem.
Their work is great, but their visuals don't show it. Their message is unclear. The people they want to reach don't quite get what makes them different.
That's what I help fix. Not just a prettier logo, but a clear sense of who you are, who you're for, and how to communicate that consistently.
Whether you're starting from scratch or refining your brand, I help you make confident decisions and create a brand that works in the real world.
Brand Strategy
Before anything is designed, we figure out the foundation: who you're for, what makes you different, and how to say it clearly. This covers positioning, messaging, and naming.
Visual Identity
Your logo, colors, fonts, and visual system, designed to be consistent, memorable, and right for your audience. Everything a small business needs to look professional and intentional.
Website Design
A website that explains what you do, who it's for, and makes it easy for the right people to reach out. Designed for clarity first, not just aesthetics.
Featured Work
Built a brand that transformed a local diving business into a global community-driven brand.
SPORTS INDUSTRY
Naming. Brand Identity
Helped a hospitality brand create a more elevated and cohesive identity
HOSPITALITY INDUSTRY
Brand Identity
INTERIOR DESIGN
Brand Identity. Website Design & Implementation
CREATIVE INDUSTRY
Brand Identity
PUBLISHING INDUSTRY
Editorial Design. Featured in THE BEST MAGAZINE PRINT DESIGNS by DesignRush.
EDUCATION INDUSTRY
Brand Identity
MUSIC INDUSTRY
Naming. Brand Identity
HOSPITALITY INDUSTRY
Brand Identity
What does strong branding do for a small business?
A well-designed brand does more than make your business look good. It makes it easier for the right customers to find you, trust you, and choose you often before they've even spoken to you.
For small businesses, good branding can:
— Help you stand out in a crowded market, even with a smaller budget
— Build trust before a first conversation
— Attract clients who are a better fit (and fewer who aren't)
— Support higher prices by communicating the quality of your work
— Make your business feel consistent and professional everywhere it shows up
Without clear branding, even great businesses struggle to communicate their value and grow consistently. For small businesses, branding is not just about aesthetics, it’s a growth tool.