Brand identity for founders who know there's more to it than a logo.
I'm Michelle. I work one-on-one with founders who've built a business worth choosing, and need a brand that shows it.
Most small businesses don’t have a branding problem. They have a clarity problem.
Their work is great, but their visuals don't show it. Their message is unclear. The people they want to reach don't quite get what makes them different.
That's what I help fix. Not just a prettier logo, but a clear sense of who you are, who you're for, and how to communicate that consistently.
I help you build a brand that holds up in practice, whether you're starting from nothing or improving what you have.
Brand Strategy
Before anything is designed, we figure out what makes your business worth choosing. Who you're for, what makes you different, and how to say it. Skip this and everything after it is decoration.
Visual Identity
Your logo, colors, fonts, and visual system, designed to be consistent, memorable, and right for your audience. Everything a small business needs to look professional and intentional.
Website Design
A website that explains what you do, who it's for, and designed so that it is easy for the right clients to reach out, not just anyone.
Featured Work
Took a local diving business and built it into a brand with a global following.
SPORTS INDUSTRY
Naming. Brand Identity
Refined the visual identity of a hospitality brand to match the quality of the experience.
HOSPITALITY INDUSTRY
Brand Identity
INTERIOR DESIGN
Brand Identity. Website Design & Implementation
CREATIVE INDUSTRY
Brand Identity
PUBLISHING INDUSTRY
Editorial Design. Featured in THE BEST MAGAZINE PRINT DESIGNS by DesignRush.
EDUCATION INDUSTRY
Brand Identity
MUSIC INDUSTRY
Naming. Brand Identity
HOSPITALITY INDUSTRY
Brand Identity
What does strong branding do for a small business?
A well-designed brand does more than make your business look good. It makes it easier for the right customers to find you, trust you, and choose you — often before they've even spoken to you.
Make you the obvious choice for the clients you want, even with a smaller budget
Build trust before a first conversation
Attract clients who are a better fit (and fewer who aren't)
Support higher prices by communicating the quality of your work
Make your business feel consistent and professional everywhere it shows up
Without clear branding, even great businesses struggle to communicate their value and grow consistently. For small businesses, branding is a business decision as much as a design one.
A strong brand shapes how your business is perceived, how often you're chosen, and what you can charge for what you do.
Common questions about working with a brand designer
What does a brand identity designer do for a small business?
1
I help founders figure out what makes their business worth choosing, then build a visual system around that. That means strategy, logo design, color, typography, and guidelines that make a business recognizable wherever it shows up. The goal is to attract the right clients and make the value of your work obvious.
What's the difference between a logo and a brand identity?
2
A logo is the mark. A brand identity is the full system around it — colors, typography, imagery, and guidelines that keep a business consistent across every touchpoint. A logo without a system tends to fall apart in practice. A full identity holds together across your website, packaging, social, and anything else your brand touches.
How much does brand identity design cost for a small business?
3
A full brand identity (strategy, logo, and visual system) typically starts at $7,000. Website design is scoped separately. If you're not sure what you need yet, that's fine — we can figure it out together in a first conversation.
I already have a logo. Do I still need a brand designer?
4
Maybe. A lot of small businesses have a logo but no consistent system around it. If your visuals feel scattered, or your brand doesn't quite match the quality of your work, there's likely room to improve — even without starting from scratch
I already have a logo. Do I still need a brand designer?
5
Founder-led businesses across industries — hospitality, wellness, creative services, coaching, education, and more. What they have in common: they've built something worth choosing and they're ready to invest in a brand that shows it.