Zero Alcool
Industry: Retail/Consumer Goods
Services: Logo, Brand Identity, Marketing Collaterals
Rebranding of an on-line retailer of non-alcoholic spirits, based in Bucharest, Romania.
The brief.
Zero Alcool is a new retailer on the Romanian beverage market, targeting a very specific niche: non-alchoholic beverages.
Being a new player in an underdeveloped beverage sector, but with great growth potential, they needed a logo and a branding reflecting their values: courage, big attitude, and a squeeze of irreverence.
The initial brand audit established their brand values and aspects of their brand personality they wanted to be highlighted by the new identity. Bold, innovative, friendly, spontaneous and funny were the traits that reflected their spirit the most.
The design solution.
The final logo concept is based on an idea revealed during the discovery conversations: non-alcoholic spirits are impossibly good...so what better metaphor for reflecting this that the old saying “When the pigs fly”? The round shaped flying pig is quirky, fun and convivial and the vibrant color palette adds the right flavor.
The color palette has been inspired by the various mocktails and non-alcoholic drinks that can be created with these type of beverages.
Patterns and fun, colorful graphics further enhance the brand identity.
