Eva’s Little Kitchen
Industry: Hospitality
Services: Logo Design, Branding and Collaterals.
Project made in collaboration with Joe the Architect. Copy by Chris Milne.
Rebranding of a local meal delivery service to reflect its expansion to a physical, upscale location in greater Boston area.
The brief.
Eva’s Little Kitchen is a takeout restaurant that aims to feed families with nourishing, delicious, and thoughtfully prepared food. Owned by Eva Badra, a classically trained chef and culinary creative, the business has scaled from a meal delivery service to owning a physical space in greater Boston area. The new space combines a working kitchen where the food gets prepared with a cozy café space.
To reflect this big shift in her business, Eva wanted to go through a full rebranding to create a visual narrative that complements the modern design of her space, envisioned by the architecture firm, Joe the Architect.
The design solution.
The final logo concept reflects the brand main values - Heritage. Welcoming. Familiar. Craft.
The symbol is inspired by the 8 pointed Islamic Star, a widely used motif in Arabic culture that was present throughout Eva’s upbringing. It can be found in everyday objects connected to hospitality such as trays, pottery, and mosaic boxes. The font chosen for the wordmark reflects maturity and makes a powerful impact.
A humanist serif has been chosen as the primary brand font.
GT Sectra is a contemporary serif typeface combining the calligraphy of the broad nib pen with the sharpness of the chef’s knive. It has great legibility at all sizes, and includes a wide array of glyphs, weights, and special features.
Various logo lockups, patterns, a fresh and bright color palette add warmth and energy to the brand.
