Democratic Project
SERVICES ↘
Logo Design, Branding, Marketing Collaterals, Website Design Direction
Reimagining Civic Education Through Design
Designing the visual identity for the Democratic Knowledge Project, a pioneering civic education initiative at Harvard University, to empower the next generation of leaders with the knowledge and skills needed for a thriving democracy
The brief.
The Democratic Knowledge Project (DKP) is a civic education provider based at Harvard University, dedicated to empowering educators and students with the knowledge and skills necessary to engage in a healthy democratic society. Through curriculum development, professional workshops, and assessment tools, DKP plays a critical role in shaping democratic literacy across K-16 educational settings. In this project, we worked with DKP to establish a brand identity that would embody their mission of promoting democracy education while positioning them as a leading resource for educators.
The design solution.
Our goal was to create a logo that reflected their commitment to civic engagement and their foundational values of history, stability, and unity.
The logo combines a strong lettermark with a clear wordmark, centering the acronym "DKP" and the full name “Democratic Knowledge Project.”The letter “p” was deliberately elongated to suggest verticality, symbolizing both boldness and action, a fitting representation of the project’s commitment to bringing civic education to life.
Color also played a key role in expressing DKP’s vision. Purple was selected as the primary brand color, symbolizing bipartisan unity and fostering an inclusive, non-partisan approach to democratic education. This thoughtful color choice reinforces DKP’s mission of bringing together diverse perspectives in the classroom and community.
